Books by Roger L Martin
A New Way to Think: Your Guide to Superior Management Effectiveness
2022 · Roger L. Martin
The ultimate guide to the essentials of strategy and management, from one of the world’s top business thinkers.
When More Is Not Better: Overcoming America’s Obsession with Economic Efficiency
2020 · Roger L. Martin
A unique viewpoint on what has changed and why the helpful pursuit of efficiency has turned into a damaging obsession.
Creating Great Choices: A Leader’s Guide to Integrative Thinking
2017 · Jennifer Riel, Roger L. Martin
Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.
Getting Beyond Better: How Social Entrepreneurship Works
2015 · Roger L. Martin, Sally R. Osberg
How successful social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria.
Playing to Win: How Strategy Really Works
2013 · A.G. Lafley, Roger L. Martin
Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future.
Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL
2011 · Roger L. Martin
The modern capital markets are being gamed to the detriment of the vast majority of citizens. A diagnosis and prescription for Fixing the Game.
The Design of Business: Why Design Thinking is the Next Competitive Advantage
2009 · Roger L. Martin
The Design of Business shows how innovation takes place and how firms can harness design thinking to create advantaged customer experiences.
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
2007 · Roger L. Martin
We are born with a mind capable of leveraging opposing ideas to create better solutions. The Opposable Mind teaches how to nurture and utilize it.








