Books by Roger L Martin

A New Way to Think: Your Guide to Superior Management Effectiveness
2022 · Roger L. Martin

The ultimate guide to the essentials of strategy and management, from one of the world’s top business thinkers.

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When More Is Not Better: Overcoming America’s Obsession with Economic Efficiency
2020 · Roger L. Martin

A unique viewpoint on what has changed and why the helpful pursuit of efficiency has turned into a damaging obsession.

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Creating Great Choices: A Leader’s Guide to Integrative Thinking
2017 · Jennifer Riel, Roger L. Martin

Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

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Getting Beyond Better: How Social Entrepreneurship Works
2015 · Roger L. Martin, Sally R. Osberg

How successful social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria.

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Playing to Win: How Strategy Really Works
2013 · A.G. Lafley, Roger L. Martin

Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future.

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Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL
2011 · Roger L. Martin

The modern capital markets are being gamed to the detriment of the vast majority of citizens. A diagnosis and prescription for Fixing the Game.

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The Design of Business: Why Design Thinking is the Next Competitive Advantage
2009 · Roger L. Martin

The Design of Business shows how innovation takes place and how firms can harness design thinking to create advantaged customer experiences.

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The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
2007 · Roger L. Martin

We are born with a mind capable of leveraging opposing ideas to create better solutions. The Opposable Mind teaches how to nurture and utilize it.

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